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December 4, 2022Director of Digital MarketingNew York, NY

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Our client, a vertically integrated cannabis brand with operations in multiple states, is seeking a new Director of Digital Marketing to join their expanding operations. Report directly to the CMO the ideal candidate will develop and deploy the Digital Marketing Strategy This position works with National and Local Marketing teams to ensure consistent brand representation and ensures the development and release of a steady stream of content aimed at digitally engaging our customers and industry stakeholders.
This is a REMOTE opportunity based in the Eastern Time Zone.

Essential Functions And Responsibilities
  • Develops and executes the digital marketing plan in collaboration with the CMO and Director of Brand Management
  • Ensures all digital campaigns fully comply with relevant jurisdictional guidance on marketing and content
  • Oversees the company’s digital marketing assets and channels (website, SEM and SEO, emails, and social media accounts) to ensure brand and message consistency
  • Collaborates with Sales, Marketing and Retail staff to develop and deliver relevant content aimed at attracting customers to the company’s website and social medial platforms
  • Manages the company’s digital content calendar and strategy via on-going communication and collaboration with Operational Management
  • Ensures digital creative and media vendors, consultants, and other key vendors (SEO vendors, analytics consultants, etc.) deliver contracted results in alignment with established scope, budget, and timelines
  • Manages the company’s SEO and lead creation budget in collaboration with retail, sales, and marketing management
  • Partners with Marketing and Retail staff to ensure digital strategies align with and optimize retail events, promotions, and strategies
  • Works closely with members of the marketing team ensure analytic insights inform content and campaign development
  • Ensures issues, inquiries, and leads received via website or social media platforms are communicated to appropriate team members for resolution
  • Coordinates responses, where necessary, to customer complaints or concerns submitted via digital platforms
  • Manages security and access for all digital assets, social media platforms, and websites
  • Continually revises and refreshes content to improve SEO placement and google analytics
  • Monitors ROI of digital marketing campaigns and strategies to inform future budgetary planning and business decisions
  • Serves as the company’s subject matter expert on digital marketing, social media, digital analytics, and web content development
  • Works closely with the Director of Communications to develop and deploy special interest content aimed at driving website and social media traffic
  • Reviews online statistics in conjunction with industry trends to optimize online marketing performance
  • Maintains expertise and currency on cannabis industry media and marketing trends
  • Performs other related duties as assigned

Education and Required Skills:
  • Bachelor’s degree in Digital Marketing, Information Technology, or closely related field
  • Ten or more years of experience as a Digital Marketing professional
  • Five years of experience developing and implementing marketing strategies
  • Demonstrated knowledge of and experience with online marketing tools and best practices
  • Ten or more years of hands-on experience with SEO, Google Analytics and social media software
  • Basic knowledge of web design and administration
  • Proven technical writing expertise with the demonstrated ability to document policies, processes, and procedures
  • Exceptional verbal and written communication skills
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Experience managing creative/marketing deliverables and budgets, with an emphasis on efficiency and agility
  • Social media strategy, management and tracking experience (Facebook, Instagram, Twitter, YouTube) including SEO management and contact development
  • Ability to multitask and be accountable in an exceptionally fast-moving environment with multiple stakeholders
  • Knowledge of the Cannabis industry and cannabis consumer culture is preferred

Compensation: $120,000 – $130,000 plus benefits and 25% bonus

If this sounds like the position you have been waiting for, please apply using the online application or the link below – all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.
CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. TEAM200

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