AlinaDynamic growth and innovation leader driving product expansion and revenue growth for top cannabis and wellness brands.

Strategic product innovation & go-to-market execution, Enterprise/B2B sales growth & account expansion,

Alina is a dynamic growth and innovation leader with extensive experience partnering with leading cannabis and wellness brands to overhaul product lines and develop new formulations across vapes, edibles, and CBD wellness categories.
- Her strategic alignment of product innovation with consumer demand has driven over $80M in company revenue.
Key highlights include:
- Partnered closely with client R&D, marketing, and production teams to develop go-to-market strategies, reposition underperforming SKUs, and launch competitive wellness products that became top revenue drivers.
- Leveraged consultative, solution-based selling to close the largest deal in company history ($8.7M) and grew a Midwest territory from $250K to over $28M in annual sales within 5 years.
- Managed extensive brand relationships within cannabis and wellness sectors, collaborating with dispensaries, CPG wellness companies, and product manufacturers to introduce new formulations and expand product lines.
- Coordinated with manufacturing and supply partners, ensuring customized product solutions and rapid speed-to-market across ingestible and topical wellness products.

- Proven expertise in technical sales, including enterprise/B2B selling, account growth, licensing, and strategic business development across cannabis vaporizer technology, edibles, CBD, and functional wellness product categories.
- Deep scientific and industry knowledge in regulated, science-backed cannabis and wellness product spaces, enabling strong product positioning and consultative engagement with clients.

2022 Tri-State Cannabis Salary Guide