AsherGeneral Manager known for outreach across the cannabis industry

Outreach, training and development, unique marketing strategies

Asher has 8+ years of cannabis industry experience in various sectors with a true seed-to-sale viewpoint.
- He was asked to relocate with a cannabis company to help open a brand new store–the company’s first location in the city.
- Overall, he loves outreach.
Under his leadership, Asher’s current location has had 3+ staff transfers from his store into higher roles in less than 1 year, along with 4+ transfers initially to open the store.
Asher was responsible for interviewing 50+ candidates for his current store opening in August 2021.
- He led the training of 24+ employees and oriented to the standards, operation, and culture of the store.
- For the first year, 6 more additions were made with only 2 people leaving since the start.
Asher created various out-of-store activations with unique partnerships with bars and restaurants.
- He even played in a charity “three-piece suit tackle football” game in a company-branded suit while some staff tabled the event.
- He also helped with a cannabis-inspired secret menu.

2022 Tri-State Cannabis Salary Guide