Branding & Marketing Executive

LOOKING FOR:

Permanent

YEARS OF EXPERIENCE:

20

EXPERTISE:

Brand and marketing leadership for health, wellness, and CPG

Bella Brand and Marketing Director with over 2 decades of experience

Relevant Skills

Leading success of national and global brands, B2B engagements, spearheading the repositioning and reformulation of existing brands

Expertise Summary

As an accomplished Brand and Marketing Director, Bella excels in steering the success of national and global brands, with a particular focus on the Consumer Health, Wellness, and Consumer Packaged Goods (CPG) sectors.

- Her expertise shines in her ability to enhance brand value, making her a distinguished leader in B2B engagements within these industries.

Notably, Bella’s career highlights include spearheading the repositioning and reformulation of existing brands as an Independent Consultant for a personal care direct-to-consumer (DTC) company.

- In this B2B capacity, she leads strategic initiatives, such as developing Go-To-Market plans and launching new brands, showcasing her proficiency in navigating the complex landscape of business-to-business relationships.

Within her role as Director of Brand Management for proprietary brands for a vitamin company, Bella played a pivotal role in growing revenues by 23% to over $330 million, with a commendable penetration increase of 17.4%.

- Her accomplishments extend to repositioning supplements and proteins, aligning strategies with consumers’ preferences for plant-based, sustainable, and better-for-you products, demonstrating her expertise in catering to B2B needs within the supplement industry.

Bella’s career journey includes engagements with prominent players where she showcased her prowess in B2B marketing by formulating strategies for lifestyle products, innovative supplements, and global spirit brands.

- Her B2B achievements include orchestrating the global launch of new products, driving growth in international markets, and exceeding revenue targets.

Bella’s remarkable career underscores her ability to excel in B2B environments, particularly within the supplement industry, where her strategic mindset, innovative approach, and proven track record make her a standout professional poised to elevate brands and foster lucrative business partnerships.

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