BrentonDirector of Wholesale with creative brand solutions
Transitioning from mergers and acquisitions, developing inter-department communication, developing branding assets
As Director of Wholesale and Procedure, Brenton provides direct support and direction for the wholesale and brand ambassador teams across 3 states, purchasing and inventory teams for 12 dispensaries, 6 grower/processing facilities of varying grow types and lab types (indoor/outdoor & ethanol, CO2, Hydrocarbon, and solventless), and 10 different brands.
Some of the brands are nationally supported, and others are locally developed.
Brenton achieved 100% wholesale market penetration with locally grown and developed brands.
He also initiated and developed a lab-only portfolio to average $200K/month–85% penetration.
Brenton worked closely with the national and local teams from the construction phase for the opening of 5 dispensaries, as well as transitioned 6 stores brought on through mergers and acquisitions.
He developed individualized menus for each store, working with the retail teams and local resources to reflect the best selection, prices, and promos for that region.
Brenton created tools and assets to develop inter-department communication between operations, retail, wholesale, marketing, finance, HR, and compliance, ensuring that the team goals are held paramount through the collection of each team member’s efforts.
He believes that proper reporting and transparency can allow for advanced allocations and action by channel.
Additionally, Brenton developed branding assets and educational/training materials locally for all the brands in each state.
He worked closely with the marketing team to sponsor and promote numerous trade show exhibits, pop-ups, and other industry events.