ColinDirector of Sales & Distribution passionate about cannabis
Achieiving market share goals, implementing new training programs, spearheading acquisitions
Colin is a passionate cannabis executive with 7+ years of experience in the cannabis industry.
He entered the industry through his role at a beer, wine, and spirits organization, becoming the first employee dedicated to cannabis full-time, spearheading the $4B+ investment into a top cannabis company.
At the cannabis company, Colin oversaw the buildout of numerous organizations (operations, finance, insights, marketing, & sales) while constructing the 1, 3, & 5-year plans to be the #1 cannabis company in the world by market $ share.
As Colin transitioned into the sales organization full-time, he consulted with sales leadership to revamp their sales organization to position them to be #1 in market share in every format.
He copy and pasted various blueprints from a beer brands division, which catapulted notable beer brands to being the largest share gainers YoY.
Colin then took these best practices to build out the US sales organization.
Colin oversaw an 18-state business unit with full P&L responsibilities.
He personally hired 40+ FTEs across field sales & sales enablement functions.
He also built a winning sales organization to become top-10 in IRI $ share–all with limited A&P spend.
Colin additionally consulted with cannabis MSO partners to share best practices across commercial organizations enabling them to build winning wholesale strategies by state.
He did everything from understanding the necessary overhead needed to achieve market share goals by state & format to implementing winning budtender training programs.
Colin made sure all future acquisition partners were operating under the same standards of excellence.