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Director of Sales & Marketing
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
20
EXPERTISE:
Dynamic leadership in sales and marketing

DraymondDirector of Sales & Marketing with over 2 decades of experience

Relevant Skills

Crafting and executing long-term strategic plans to propel organizational growth, leading teams toward sustainable growth, adeptness at improving sales performance through innovative strategies

Expertise Summary
  • With over 2 decades of experience in the health and wellness arena, Draymond emerges as a distinguished leader in the field. 
    • Leveraging his extensive knowledge and top-notch education, including an MBA from the Kelley School of Business, Indiana University, he is recognized for his prowess in driving business growth and innovation. 
    • He emerges as a dynamic leader, blending his strategic acumen with a passion for innovation to navigate and excel in the ever-evolving health and wellness domain 
    • Draymond is proficient in various tools and platforms, including SalesForce.com, Outlook, PowerPoint, Excel, and more 
  • Draymond excels in crafting and executing long-term strategic plans to propel organizational growth, with a keen focus on market entry and expansion.  
    • As the National Director of a CBD Business Unit, he oversaw the successful launch of premium CBD tinctures and beverages, demonstrating his strategic vision and market acumen. 
  • Draymond leads teams toward sustainable growth by providing visionary guidance, fostering brand loyalty, and cultivating strong partnerships within the cannabis industry.  
    • His leadership involves supervising a team of 40+ employees and overseeing vertically integrated operations with cultivation, extraction, and retail, resulting in the successful launch of lab services and contract manufacturing initiatives. 
  • Draymond’s adeptness at improving sales performance through innovative strategies, comprehensive training programs, and collaborative coaching sessions has consistently driven remarkable revenue growth. 
    • As the Director of Sales and Marketing for a cannabis business, he developed strategic sales and marketing plans for iconic brands, facilitating their entry into the cannabis industry and securing partnerships with leading operators. 
  • Draymond is highly regarded as an industry educator and networker, adept at creating impactful educational programs and forging valuable connections in both physical and virtual environments.  
    • His role as a cannabis consultant, advisor, and mentor involved providing strategic planning, market research, and budget modeling for cannabis companies and research firms, thus contributing to their productivity and revenue growth. 
  • Draymond ensures compliance with evolving laws and protocols, particularly within the dynamic landscape of the cannabis sector. 
    • His experience in securing recreational and medical licenses and successfully entering new markets demonstrates his expertise in navigating regulatory complexities and driving market expansion. 

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2022 Tri-State Cannabis Salary Guide

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2024 Cannabis Industry Salary Guide

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