Fernando Experienced Retail Ops Exec with 10+ years in the cannabis industry

Building & managing teams, understanding business operations, driving planning and execution

Fernando is an experienced Retail Operations Executive with 10+ years of success within the cannabis industry across medical and adult-use markets, resulting in over $60M in dispensary sales.
Fernando’s experiences span the entire life cycle of the dispensary business.
- He actively participated in all stages, from application writing, capital raises, licensing and inspections through expansion, merger, and acquisition.
Currently the Director of Operations at a cannabis dispensary, Fernando was the first employee and key operational decision maker, managing all aspects of the business for 2 locations.
- Reporting directly to the executives and founding partners, Fernando drives planning and execution of marketing, advertising, and promotional strategies.
Skilled in building and managing strong and efficient operating teams, Fernando is seeking a retail operations management role within the cannabis industry.

2022 Tri-State Cannabis Salary Guide