Overseeing completion of new cannabis shop, Developing operational SOPs, Hiring and training management and sales team
Finley is a legacy member of the cannabis industry dating back to 2010. His early career focused on retail and delivery operations, adding experience in indoor cultivation, manufacturing, processing, and sales.
With an entrepreneurial spirit, he owned and operated a retail cannabis outlet and delivery service for over 4 years.
In addition to day-to-day operations, Finley also worked on the location’s initial BCC application for state licensing and the company’s first adult-use permit–both were awarded
Finley operationalized a cannabis MSO’s first retail location.
He oversaw the completion of a newly erected stand-alone building and worked with an acclaimed studio on interior design.
The location was featured in Architectural Digest as one of the best designed cannabis shops in the US.
Finley developed operational SOPs, hired and trained the inaugural management and sales teams, and oversaw the transition of an expansive inventory into METRC.
He also led marketing and community outreach teams to implement brand identity strategies.
Finley was instrumental in the operationalization of the cannabis company’s 46,000 sq. ft. Marijuana Processing Facility permit, writing the initial SOPs and working with Compliance and Pursuit & Development teams on successfully licensing separate cultivation, manufacturing, and distribution operations.
He transitioned to a regional Business Development role, leading various teams on expanding markets.
Based out of the manufacturing facility, the role included implementing stage-gate processes for new product development and successfully launching and distributing 5 brands of manufactured CPGs.
In 2021, Finley spearheaded retail procurement, merchandising, and future bulk supply contracts for the launch of a cannabis retail location.
He continues to be actively involved with the Corporate Affairs, M&A, Sales, and Operations teams throughout the Western region.