Directing product launches and multi-channel marketing, Bringing full cannabis brand and product portfolio to new market, Writing regulatory submissions required by Dept. of Health
Finn is an innovative, experienced, and passionate cannabis sales and marketing professional with expertise in brand building, multi-media campaign creation, packaging design, and content strategy.
While working for multiple MSOs during his 4.5 years in the cannabis space, he has led brand and marketing efforts across 5 states–both medical and adult-use markets–in a wide range of product categories.
As the Brand Manager for a cannabis company, Finn directed the product launches and multi-channel marketing activations for multiple new product lines, including vapes, infused lozenges, RSO, soft gels, CBN sleep tinctures, and a state’s first edibles and infused topicals.
He oversaw the portfolio of products as it drove over $40 million in top-line revenue through the 39 vertically integrated dispensaries and expanded the new patient count in another state by over 250%.
As Commercialization Manager, Finn is responsible for bringing the full cannabis brand and product portfolio to the new medical market.
He led the product strategy and packaging development initiatives and wrote the regulatory submissions required by the Dept. of Health.
During his time in the adult-use market, he led the sales and marketing efforts for multiple companies, capturing various market shares.
He led the development of retail activation and social media campaigns in partnership with dispensary partners and multi-media B2B and B2C marketing assets.
Before the cannabis industry, Finn successfully managed multiple brands, projects, and campaigns as an Account Executive at an award-winning design agency.
His clients included a craft soda brand, charter airline, and insurance company–he led all new business initiatives for the agency itself.