GarvinCreates powerful cannabis marketing programs and brand expansion

Relevant Skills

Developing a successful field marketing program, Establishing new SOPs for product asset management, Clarifying communication channels with retail partners

Expertise Summary

Garvin’s experience in cannabis has centered around operations for brand expansion and product education.
- He believes in being open and honest about products to combat the cannabis stigma.
Garvin was responsible for the development of a successful field marketing program.
- The creative program influenced 20% of $11 million in wholesale revenue and increased new customer onboarding by 16% for the year.
Spearheading the marketing efforts, Garvin increased his company’s presence at networking events.
- His efficient and engaging approach with product pop-ups and budtender buy-in showed a nearly 70% increase in customer and community engagement.
- Also, the company’s online presence earned a significant boost in organic clicks.
Garvin was instrumental in developing and clarifying communication channels with retail partners, unifying corporate communications into a single tone and voice.
- He was also responsible for establishing new SOPs for product asset management and new client onboarding to sync the delivery process to marketing support provided to retail partners.
Garvin has developed his operations and analytical skills to take his creativity to the next level and bring innovation and excitement to the table.
- He is ready to lead any team into the new era of the cannabis industry.

LOOKING FOR:

Permanent

YEARS OF EXPERIENCE:

9

EXPERTISE:

Operations for brand expansion and product education

GarvinCreates powerful cannabis marketing programs and brand expansion

Relevant Skills

Expertise Summary

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