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Creative Operations Manager
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
9
EXPERTISE:
Operations for brand expansion and product education

GarvinCreates powerful cannabis marketing programs and brand expansion

Relevant Skills

Developing a successful field marketing program, Establishing new SOPs for product asset management, Clarifying communication channels with retail partners

Expertise Summary
  • Garvin’s experience in cannabis has centered around operations for brand expansion and product education.
    • He believes in being open and honest about products to combat the cannabis stigma.
  • Garvin was responsible for the development of a successful field marketing program.
    • The creative program influenced 20% of $11 million in wholesale revenue and increased new customer onboarding by 16% for the year.
  • Spearheading the marketing efforts, Garvin increased his company’s presence at networking events.
    • His efficient and engaging approach with product pop-ups and budtender buy-in showed a nearly 70% increase in customer and community engagement.
    • Also, the company’s online presence earned a significant boost in organic clicks.
  • Garvin was instrumental in developing and clarifying communication channels with retail partners, unifying corporate communications into a single tone and voice.
    • He was also responsible for establishing new SOPs for product asset management and new client onboarding to sync the delivery process to marketing support provided to retail partners.
  • Garvin has developed his operations and analytical skills to take his creativity to the next level and bring innovation and excitement to the table.
    • He is ready to lead any team into the new era of the cannabis industry.

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2022 Tri-State Cannabis Salary Guide

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