Marketing Manager

LOOKING FOR:

Permanent

YEARS OF EXPERIENCE:

6

EXPERTISE:

Management/Consulting

GianhaProven Marketing Manager with 6 years experience

Relevant Skills

Consulting , management, team building

Expertise Summary

Gianha has gained a diverse and in-depth understanding of the cannabis industry having had experience as a Budtender and managing marketing programs for multiple states for a very successful cannabis brand.

- With a career background in marketing and B.A. in Radio Promotions & Marketing from Columbia College Chicago, she has created a diverse portfolio of cannabis marketing, events, and community outreach initiatives in Illinois, Massachusetts, and Minnesota.

Being a part of the cannabis industry in Illinois since its infancy allowed her to develop skills in state regulations and compliance, HR, general management, and marketing.

- She started as a Budtender with an independent dispensary and developed skills to become the General Manager, which allowed her to learn all functions of cannabis retail.

- She developed new dispensary procedures during the pandemic and worked closely with state police and state cannabis compliance regulators to create safety measures for staff and customers.
- When the dispensary was eventually purchased by a large-scale cannabis company, she worked closely with their team to understand and implement dispensary operations and procedures on a broader scale.

Gianha has cannabis start-up experience from working with the fastest-growing cannabis beverage company in the country.

- She has been able to oversee multiple cannabis markets by implementing field strategies, managing Brand Ambassadors teams, hosting trainings, community events, and large-scale activations.
- Gianha has learned how to navigate laws and regulations in multiple states to allow company goals to be achieved in developing markets.

- She has created marketing campaigns and strategies that have led to a positive ROI and a loyal consumer base among their target audience.

Gianha continues to learn and grow with the cannabis industry daily and has also started learning and working closely with legal hemp markets.

- She is actively developing marketing strategies for hemp beverages in restaurants, bars, nightclubs, liquor stores, etc.
- She has trained teams on hemp products and created large-scale brand awareness activations at beer festivals, concerts, and more.

Gianha has created community partnerships with local cannabis organizations and has worked closely with cannabis mentoring organizations to hire and recruit talent from dispensaries into higher cannabis roles.

- She created meaningful community partnerships with local businesses and organizations to help push the industry in the right direction.
- Gianha developed a relationship through her company with a state cannabis organization to expunge 35 cannabis records as part of an expungement program by the governor.
- She partnered with dispensaries across the city for forest reserves/park clean-ups and training to know your cannabis rights.

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