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VP of Product Development
Product Marketing and Brand Development

GilbertCreative VP of Product Development with 20+ years of experience

Relevant Skills

Leading design and implementation , developing strategy , overseeing business operations

Expertise Summary
  • Gilbert led the creation and execution of a cannabis company’s product development ecosystem from early-stage exploration of new cannabinoid capabilities to market-moving new products hitting dispensary shelves.
    • He reported to the Chief Innovation Officer and managed a team of 21.
  • Gilbert is a product development expertise across flower and genetics, pre-rolls, vape, concentrates, infusions, beverages, confections, and edible extracts.
    • He delivered over $80M in expected annualized new product revenue across categories.
    • He also oversaw product pipeline and delivery across Canada as well as EU import markets, Israel, Australia, and US CBD.
  • Gilbert successfully led the launch of 115+ new Canadian product SKUs over 12 months and the re-development of the flower genetics pipeline and vetting for a full genetics refresh across all brands.
    • He led the design and implementation of a new product roadmap development and category planning process.
  • Gilbert was a Business Strategist Consultant drawing on 20 years of experience building businesses around creative brands with a focus on products that alter your mood.
    • He has expertise in delivering growth via brand marketing, brand strategy, go-to-market planning, business strategy, product and process innovation, and consumer insights.
    • He specializes in beverage, beer, craft beer, spirits, cannabis, and CBD.
  • Gilbert has experience with THC / CBD beverage trends, consumer insights, product development, and innovation work.
    • He has done commercialization work on proprietary THC/CBD vape tech and other form factors.
    • Gilbert also developed a brand and business development strategy for a cannabinoid formulator and has copywriting experience for cannabis campaigns, as well as social media experience.
  • Gilbert was a General Manager for a craft beer company, reporting to the founder, and led 120 employees with 9 direct reports, producing 50,000 barrels.
    • He had P&L responsibility and oversaw business operations across Marketing, Sales, Production, Retail, and Hospitality.
    • Gilbert drove change that delivered 300% sales growth in 3 years.
    • He was responsible for the development and launch of an IPA that delivered 20% growth in IPA sales.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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