GilbertCreative VP of Product Development with 20+ years of experience
Leading design and implementation , developing strategy , overseeing business operations
Gilbert led the creation and execution of a cannabis company’s product development ecosystem from early-stage exploration of new cannabinoid capabilities to market-moving new products hitting dispensary shelves.
He reported to the Chief Innovation Officer and managed a team of 21.
Gilbert is a product development expertise across flower and genetics, pre-rolls, vape, concentrates, infusions, beverages, confections, and edible extracts.
He delivered over $80M in expected annualized new product revenue across categories.
He also oversaw product pipeline and delivery across Canada as well as EU import markets, Israel, Australia, and US CBD.
Gilbert successfully led the launch of 115+ new Canadian product SKUs over 12 months and the re-development of the flower genetics pipeline and vetting for a full genetics refresh across all brands.
He led the design and implementation of a new product roadmap development and category planning process.
Gilbert was a Business Strategist Consultant drawing on 20 years of experience building businesses around creative brands with a focus on products that alter your mood.
He has expertise in delivering growth via brand marketing, brand strategy, go-to-market planning, business strategy, product and process innovation, and consumer insights.
He specializes in beverage, beer, craft beer, spirits, cannabis, and CBD.
Gilbert has experience with THC / CBD beverage trends, consumer insights, product development, and innovation work.
He has done commercialization work on proprietary THC/CBD vape tech and other form factors.
Gilbert also developed a brand and business development strategy for a cannabinoid formulator and has copywriting experience for cannabis campaigns, as well as social media experience.
Gilbert was a General Manager for a craft beer company, reporting to the founder, and led 120 employees with 9 direct reports, producing 50,000 barrels.
He had P&L responsibility and oversaw business operations across Marketing, Sales, Production, Retail, and Hospitality.
Gilbert drove change that delivered 300% sales growth in 3 years.
He was responsible for the development and launch of an IPA that delivered 20% growth in IPA sales.