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Digital Marketer
Marketing Strategy & Action

HaileeDigital Marketer with an eye for creative solutions

Relevant Skills

Creating strategies for marketing campaigns, data analysis for strategic solutions, creating market-based communications solutions.

Expertise Summary
  • Hailee is a proven Digital Marketer with 12+ years of professional experience, including 1 year in the cannabis industry.
    • She has worked in e-commerce, startups, skincare, health and wellness, food & beverages, home decor, consumer electronics, consumer goods, marketplaces, and tech.
  • Hailee is an expert in creating strategies for marketing campaigns, integrating diverse audience segments, seeing challenges, and creating market-based, communications solutions.
    • She is passionate about analyzing the data and determining the marketing action and strategy.
  • During Hailee’s time at a top cannabis company in California, she created annual plans and managed a multimillion-dollar budget while leading a team of 10.
    • She spearheaded the optimization opportunities within the organization to increase conversion within the funnel, launched app advertisements, and onboarded an MMP to track performance resulting in a projected 10% lift in first deliveries.
  • Hailee has a strong background in paid social advertising, email marketing, affiliate marketing, content creation, and creative and professional writing.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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