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Marketing Executive
Brand marketing, rowing branded portfolio sales, and launching new brands

Hank13 years of visionary marketing in cannabis & Fortune 100 companies

Relevant Skills

Implementing global innovation pipeline, Spearheading campaigns, Transitioning organizations to scalable enterprises

Expertise Summary
  • Hank was most recently the Head of Marketing for a NASDAQ-listed cannabis company with operations across 5 continents.  
    • He has 5+ years of cannabis experience and a total of 13 years of experience in brand marketing across multiple Fortune 100 companies in the consumer-packaged goods industry. 
    • Additionally, he has 4 years of sales experience, 3 years of finance experience, and 1 year of retail experience, enabling him to approach business challenges holistically.   
    • He has an MBA from the University of Chicago where he graduated in the top 5% of his class and is willing to relocate. 
  • Hank and his team grew branded portfolio sales to ~$100MM globally, launching 5 new brands and 75+ SKUs.  
    • As the company expanded, he built a marketing organization of 40+ employees spanning multiple countries while hiring department heads for several other strategic functions, including 2 C-level executives.  
    • While in this role, Hank and his team launched the company’s first branded 360 marketing campaign and the company’s first TV campaign.
    • His responsibilities included building and implementing a global 3-year innovation pipeline across all product classes, including vapes, capsules, concentrates, chocolates, gummies, and beverages that resulted in launching the fastest-selling gummy and dried flower SKUs.  
  • Before the cannabis industry, Hank managed a project team tasked with strategically launching a premier beverage company’s first global premium water brand, which generated approximately $150MM in first-year sales.  
  • At a yogurt company, Hank and his team built a platform strategy that resulted in shipments quadrupling to over $300MM, surpassing the previous market leader.  
  • Hank also spearheaded a $35MM campaign managing all agency relationships leading to an increase in awareness from 29% to 47%. 
  • Hank has a track record of transitioning organizations to scalable enterprises across multiple geographies.  
    • He is a passionate business leader focused on building great teams and leveraging business processes that accelerate revenue growth.    

2022 Tri-State Cannabis Salary Guide

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2024 Cannabis Industry Salary Guide

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