Brand marketing, rowing branded portfolio sales, and launching new brands
Hank13 years of visionary marketing in cannabis & Fortune 100 companies
Implementing global innovation pipeline, Spearheading campaigns, Transitioning organizations to scalable enterprises
Hank was most recently the Head of Marketing for a NASDAQ-listed cannabis company with operations across 5 continents.
He has 5+ years of cannabis experience and a total of 13 years of experience in brand marketing across multiple Fortune 100 companies in the consumer-packaged goods industry.
Additionally, he has 4 years of sales experience, 3 years of finance experience, and 1 year of retail experience, enabling him to approach business challenges holistically.
He has an MBA from the University of Chicago where he graduated in the top 5% of his class and is willing to relocate.
Hank and his team grew branded portfolio sales to ~$100MM globally, launching 5 new brands and 75+ SKUs.
As the company expanded, he built a marketing organization of 40+ employees spanning multiple countries while hiring department heads for several other strategic functions, including 2 C-level executives.
While in this role, Hank and his team launched the company’s first branded 360 marketing campaign and the company’s first TV campaign.
His responsibilities included building and implementing a global 3-year innovation pipeline across all product classes, including vapes, capsules, concentrates, chocolates, gummies, and beverages that resulted in launching the fastest-selling gummy and dried flower SKUs.
Before the cannabis industry, Hank managed a project team tasked with strategically launching a premier beverage company’s first global premium water brand, which generated approximately $150MM in first-year sales.
At a yogurt company, Hank and his team built a platform strategy that resulted in shipments quadrupling to over $300MM, surpassing the previous market leader.
Hank also spearheaded a $35MM campaign managing all agency relationships leading to an increase in awareness from 29% to 47%.
Hank has a track record of transitioning organizations to scalable enterprises across multiple geographies.
He is a passionate business leader focused on building great teams and leveraging business processes that accelerate revenue growth.