HarleyHarley is an experienced cannabis marketing professional
Brand management, product launches, team leadership
Harley is an accomplished marketing and brand professional with a remarkable track record of 10+ years in the cannabis industry.
Her expertise spans brand management, strategic planning, product launches, and team leadership across various sectors.
She has demonstrated the ability to drive substantial revenue growth and brand awareness.
She has also executed impactful marketing initiatives, bringing a wealth of experience and strategic vision to any organization.
As Brand Manager for a top CBD & Cannabis wellness company, Harley revitalized product SKUs and optimized PDP descriptions, SEO, and organic search traffic.
Under her guidance, the company achieved a significant increase in website visitors, resulting in an $18K monthly sales volume rise.
Harley led an 8-member team to launch a successful new product line, collaborating across departments and executing go-to-market strategies.
Her cross-functional coordination, integrated marketing calendars, and alignment with sales and company-wide objectives showcased her exceptional leadership.
Harley’s strategic thinking drove a comprehensive rebrand of 18 SKUs, elevating the brand’s market presence and leading to a remarkable 352% increase for in-store merchandising returns– overall revenue grew by 32% with the addition of 2 new SKUs.
She efficiently managed multiple responsibilities, from sourcing manufacturing components to orchestrating in-store merchandising campaigns and completing a rebrand from start to finish.
Harley’s hands-on approach extended to web development, copywriting, and design oversight.
With her involvement, a CBD company experienced a notable increase in engagement, revenue, number of retailers carrying the product line, and audience growth across various marketing channels
At a rapidly growing CPG startup, Harley played a pivotal role in propelling the brand’s expansion from 8 to 100+ retailers within a year, resulting in over $1M in sales.
Her efforts encompassed overseeing a sales team and brand ambassador team, executing digital media marketing, managing brand collateral, and fostering key partnerships.
Her contributions extended to setting marketing objectives, evaluating P&Ls, and contributing to overall capital-raise initiatives, showcasing her holistic approach to brand development.
Harley’s tenure at a hotel showcased her talent for experiential events and partnership management.
She spearheaded revenue-generating events with notable cannabis brands and mainstream brands while orchestrating impactful monthly marketing campaigns.
Her ability to cultivate partnerships and engage with various stakeholders further underscored her knack for driving brand visibility and revenue.
Harley is a seasoned marketing and brand professional with a proven history of driving results, fostering partnerships, and leading cross-functional teams.
Her dynamic leadership style, versatile skill set, and proficiency in managing complex projects make her a valuable asset for organizations seeking to elevate their marketing strategies and brand presence.