HarrietExperienced Dispensary & Marketing Manager

Brand Management, marketing , field strategy

Harriet has gained a diverse and in depth understanding of the cannabis industry with experience as a Budtender all the way to managing marketing programs for multiple states for a very successful cannabis brand.

- With a career background in marketing and B.A. in Radio Promotions & Marketing from Columbia College Chicago, she has created a diverse portfolio of cannabis marketing, events, and community outreach initiatives in Illinois, Massachusetts, and Minnesota.

Being a part of the cannabis industry in Illinois since its infancy allowed Harriet to develop skills in state regulations and compliance, HR, general management, and marketing.

- She started as a Budtender with an independent dispensary and developed her skills to become the general manager, allowing her to learn all functions of cannabis retail.
- She developed new dispensary procedures during the pandemic and worked closely with state police and state cannabis compliance regulators to create safety measures for staff and customers.
- When the dispensary was eventually purchased by a large-scale cannabis company, she worked closely with their team to understand and implement dispensary operations and procedures on a broader scale.

Harriet has cannabis start up experience from working with a fast-growing cannabis beverage brand.

- She has been able to oversee multiple cannabis markets by implementing field strategies, managing brand ambassador teams, and hosting trainings, community events, and large-scale activations.
- Harriet has learned how to navigate laws and regulations in multiple states to allow company goals to be achieved in developing markets.
- She has created marketing campaigns and strategies that have led to positive ROI and a loyal consumer base among their target audience.

Harriet continues to learn and grow with the cannabis industry every day and has also started learning and working closely with legal hemp markets.

- She is actively developing marketing strategies for hemp beverages in restaurants, bars, night clubs, liquor stores, etc.
- She has trained teams on hemp products and created large-scale brand awareness activations at beer festivals, concerts, and more.

Harriet has created community partnerships with local cannabis organizations and has worked closely with cannabis mentoring organizations to hire and recruit talent from dispensaries into higher cannabis roles.

- She created meaningful community partnerships with local businesses and organizations to help push the industry in the right direction.
- Harriet developed a relationship through her company with a state cannabis organization to expunge 35 cannabis records as part of a cannabis expungement program.
- She partnered with dispensaries across the city for forest reserves/park clean ups and Cannabis Know Your Rights Training.

2022 Tri-State Cannabis Salary Guide