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Dispensary GM

HarrietExperienced Dispensary & Marketing Manager

Relevant Skills

Brand Management, marketing , field strategy

Expertise Summary
  • Harriet has gained a diverse and in depth understanding of the cannabis industry with experience as a Budtender all the way to managing marketing programs for multiple states for a very successful cannabis brand.  
    • With a career background in marketing and B.A. in Radio Promotions & Marketing from Columbia College Chicago, she has created a diverse portfolio of cannabis marketing, events, and community outreach initiatives in Illinois, Massachusetts, and Minnesota.   
  • Being a part of the cannabis industry in Illinois since its infancy allowed Harriet to develop skills in state regulations and compliance, HR, general management, and marketing.  
    • She started as a Budtender with an independent dispensary and developed her skills to become the general manager, allowing her to learn all functions of cannabis retail.  
    • She developed new dispensary procedures during the pandemic and worked closely with state police and state cannabis compliance regulators to create safety measures for staff and customers.  
    • When the dispensary was eventually purchased by a large-scale cannabis company, she worked closely with their team to understand and implement dispensary operations and procedures on a broader scale. 
  • Harriet has cannabis start up experience from working with a fast-growing cannabis beverage brand.  
    • She has been able to oversee multiple cannabis markets by implementing field strategies, managing brand ambassador teams, and hosting trainings, community events, and large-scale activations.  
    • Harriet has learned how to navigate laws and regulations in multiple states to allow company goals to be achieved in developing markets.  
    • She has created marketing campaigns and strategies that have led to positive ROI and a loyal consumer base among their target audience.  
  • Harriet continues to learn and grow with the cannabis industry every day and has also started learning and working closely with legal hemp markets.  
    • She is actively developing marketing strategies for hemp beverages in restaurants, bars, night clubs, liquor stores, etc. 
    • She has trained teams on hemp products and created large-scale brand awareness activations at beer festivals, concerts, and more.   
  • Harriet has created community partnerships with local cannabis organizations and has worked closely with cannabis mentoring organizations to hire and recruit talent from dispensaries into higher cannabis roles.  
    • She created meaningful community partnerships with local businesses and organizations to help push the industry in the right direction. 
    • Harriet developed a relationship through her company with a state cannabis organization to expunge 35 cannabis records as part of a cannabis expungement program. 
    • She partnered with dispensaries across the city for forest reserves/park clean ups and Cannabis Know Your Rights Training. 

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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