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Head of Marketing

HarriettTalented Head of Marketing with 20+ years experience.

Relevant Skills

Budget management , brand marketing, content strategy

Expertise Summary
  • Harriett has a track record in improving KPIs during major corporate restructurings, delivering results for high-growth, lean teams, and leading global companies.  
  • Her 20+ years of experience in CPG, beauty, wellness, and cannabis includes leadership responsibilities across Brand Marketing, Digital Marketing, Innovation, go-to-market execution, P&L and budget management, consumer insights, content strategy, and brand portfolio management. 
  • Most recently, Harriett was Head of Marketing for a premier American cannabis retailer where she built the marketing function from the ground up – hiring, developing, and leading an 8-person team during a major company restructuring.  
    • She headed the selection and implementation of a new centralized CRM, Loyalty, Email, SMS and POS platform.  
    • She established SOPs, briefing, and reporting processes, and oversaw department budget, driving x2 Email CVR% and ROI increase by 200%. 
  • During her 4-year tenure at a CPG beauty company, Harriett leveraged consumer insights and innovation to expand the brand to new segments and price tiers, driving 30-50% YOY revenue growth.  
    • She developed from concept to launch 2 SKUs that sold 3MM units during the 1st year with only 25% ACV.  
    • She introduced an annual brand campaign–between 2017 and 2019, it surpassed HHP, brand awareness & engagement goals & drove growth 10-15X category. 
  • Harriett started her career with an accounting firm where she championed key global initiatives.  
    • She swiftly ascended the corporate ladder while sharpening her skillset to balance creative and analytical thinking, make data-driven decisions, manage projects fostering cross-functional collaboration, and design processes that smoothly integrate within existing organizational structures. 
  • As an adjunct professor at a fashion school, Harriett teaches Innovation, Digital Campaign Strategies, Integrated Marketing Communications and Marketing Management.  
    • She holds an MBA in Marketing from Pepperdine University and BS from University of South Florida. 

2022 Tri-State Cannabis Salary Guide

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2024 Cannabis Industry Salary Guide

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