Director of Sales
Coaching and guiding sales team to success quickly


Relevant Skills

Driving all efforts to elevate sales, Optimizing organizational efficiency and increasing productivity, Developing innovative strategies

Expertise Summary
  • Heidi has 20+ years of Sales and Sales Operations experience, including 5 years in the cannabis and vape industries.
    • Strategic and highly analytical, she’s armed with extensive remote work experience in sales operations, customer service, and marketing.
  • At a manufacturing cannabis company, she drove all efforts to elevate sales from $700K to $8.2M by implementing Sugar CRM and enforcing product knowledge in collaboration with the production team on product recommendations based on dispensary sales.
    • She also played a vital role in increasing penetration from 120 licensed dispensaries to 360.
  • Heidi displays diligence and effectiveness in coaching and guiding her sales teams to success quickly.
    • She is a success-driven, multifaceted Sales Professional equipped with career-long expertise in all facets of sales and strategic business development.
    • Heidi exhibits expertise in driving sales performance, account base expansion, divisional target setting, and revenue growth by taking ownership and translating key insights into tactical action.
  • Heidi leverages expertise in sales management both domestically and internationally to optimize organizational efficiency, increase productivity, and help the organization to exceed target sales goals.
    • She excels in developing innovative strategies for diverse internal and external customers to address their specific needs and requirements.
    • She also displays strong team-building abilities working with successful sales teams to achieve results.

2022 Cannabis Industry Salary Guide

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