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Director of Marketing
Product Marketing and Brand Development

HendrixDirector of Marketing skilled in increasing cannabis brand awareness

Relevant Skills

Growing the target audience and market share, executing marketing strategies, achieving brand definition and presence

Expertise Summary
  • Hendrix led companies’ brand, product, content, social and go-to-market strategies, planning, and execution numerous times throughout his career to grow the target audience and market share.
    • His marketing experience started with product marketing where he used a Target Market Methodology (TMM) to define go-to-market strategies, plans, execution, and reporting.
    • Hendrix then evolved as a digital marketing leader under a moniker 10 years ago, as he saw the voice of the client/consumer having a strong impact on brand reputation.
    • He is a smart leader and a consummate educator who encourages the development of others.
  • Hendrix delivers brand and marketing strategies for cannabis and ancillary companies to achieve brand definition and presence, healthy audience and lead generation growth, and stellar brand reputation.
    • He focuses on collaboration between sales, product management, and marketing.
  • Hendrix led corporate marketing for a cannabis company.
    • He defined and executed marketing strategy, established value propositions, developed content, set the budget, planned industry conferences, and established influencer reach-out programs.
  • For a leading purveyor of specialty foods, Hendrix established social strategy, operating procedures, and reported for 3 lines of business.
    • He increased social following by 25%, engagement by 50% year-over-year, and referral traffic from social to site by 100%.
  • For a startup media company, Hendrix led audience growth and managed paid media, SEO/SEM, and established partnerships and managed 70+ subject-matter-expert influencers.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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