Director of Sales
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
7
EXPERSTISE:
SOPs, KPIs, and structure

Holly

Relevant Skills

Creating SOPs and KPIs, Increasing revenue, Implementing structure and communication with the sales team

Expertise Summary
  • Holly is one of the first employees of a premier cannabis company.
    • She created all departments, SOPs, and KPIs in the company (sales, accounting, finance, marketing, social media, and distribution).
    • She is a driven and goal-oriented individual that strives to better herself every day.
  • Throughout her 4 years with the company, she was a pivotal part in increasing the company’s revenue from $200,000 to $5,000,000 by year’s end.
    • She created SOPs for structure within the department to ensure that all KPIs were executed, which helped the sales team have an understanding and awareness of the expectations to succeed.
    • She helped to transform a small company into one of the largest companies in California and surpassed all sales goals by 57% for the central region and increased sales by 68% over one year.
  • Holly created SOPs to ensure that terms, shelf space, and credits had contracts to decrease the risk of revenue loss.
    • She also implemented structure and communication with the sales team because she feels that to be successful, you must manage the front and back end of any company efficiently.
  • Holly controlled all products being delivered and the collections collected.
    • This allowed the sales team to get accurate updates on product availability, delivery successions, and bad debt.
    • She scheduled Brand Ambassadors to complete demos and product inventory checks for future sales.
    • She also added content to the social media platform to ensure awareness of the new SKUs, product launch, budtender shoutouts, education, etc.

2022 Cannabis Industry Salary Guide

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