JanetteProven Sales Leader with 10+ years experience
Communication, collaboration, sales management
Janette is a passionate and creative sales leader with 10+ years of experience in the adult beverage, beauty, and cannabis industries.
She has a track record of topping the chart on any team she joins and leading with humility.
She believes communication, collaboration, and continuous education are key to success.
She also believes that a great leader makes their mark by getting their hands dirty and acting with transparency and respect towards others.
Janette drives results across large and complicated markets at multiple organizational levels.
She sold over $12M in cannabis edibles in her latest role and managed relationships with 52 clients.
She previously directed a sales team for a top 10 vape brand, and in her first cannabis role she represented a diverse portfolio and held the company record for revenue growth, taking yearly sales from $2.9M to $10.1M.
Outside of cannabis, Janette has experience working with large corporate retailers, sports arena concessionaires, major dining chains, and she is comfortable fostering various relationships from trap shops to board rooms.
Janette’s passion for sales was first realized in her high school job, where she was quickly promoted from office admin to the sales floor – selling furniture to adults at the young age of 16.
Since then, she’s been driven to sell what she’s passionate about, resulting in a life where the commonly asked question at any social gathering is: “Wow – what’s it like to sell weed?”
Working in cannabis connects her to the community she grew up in and allows her to utilize the skills she built working in competitive CPG.
She is devoted to empowering providers of plant medicine, reversing harmful stigma, and developing teams with the shared vision of building a better world for all.