JavierPassionate Director of Sales skilled in building winning cultures
Spearheading initiatives, driving revenue growth and profits, empowering others
A proven and passionate sales leader, Javier holds an MBA from Pepperdine University and has 20+ years of success across a range of high growth CPG companies.
In his most recent role as Director of Sales for a cannabis business, Javier oversaw a team of 19 and created and executed the sales strategy for 15 suppliers.
Revenues generated for Javier’s teams in 2022 topped $140M, representing a 30% increase in YoY growth and increased GPM over 2.5% from the previous year.
Javier has experience managing a wide scope of responsibilities including: KPI creation and achievement, sales strategy, retail and brand focus, revenue generation, profit maximization, budgeting/forecasting, pricing policy, personnel management and many more.
He spearheaded multiple initiatives, working closely with other department heads to create new SOPs to streamline functions and increase sales bandwidth, including AR collection, the creation of a sales Operations team, and a bespoke process to service many key cannabis accounts across the state.
Javier believes passionately in the importance of a “culture of winning” to propel success across whatever organization he leads.
His teams are deeply engaged and motivated to work hard for him to meet and exceed expectations.
Javier is a highly effective coach, bringing out the best in his people and empowering them to succeed in their current roles and beyond.
He loves collaboration and is adept at building camaraderie between teams across all functions of a company.
Javier is a strong team builder who has built 3 sales teams from scratch over his career in wine and spirits.
He also oversaw 2 reorganizations resulting in substantial revenue growth and profits.