JavierPassionate Director of Sales skilled in building winning cultures

Relevant Skills

Spearheading initiatives, driving revenue growth and profits, empowering others

Expertise Summary

A proven and passionate sales leader, Javier holds an MBA from Pepperdine University and has 20+ years of success across a range of high growth CPG companies.
In his most recent role as Director of Sales for a cannabis business, Javier oversaw a team of 19 and created and executed the sales strategy for 15 suppliers.
- Revenues generated for Javier’s teams in 2022 topped $140M, representing a 30% increase in YoY growth and increased GPM over 2.5% from the previous year.
Javier has experience managing a wide scope of responsibilities including: KPI creation and achievement, sales strategy, retail and brand focus, revenue generation, profit maximization, budgeting/forecasting, pricing policy, personnel management and many more.
- He spearheaded multiple initiatives, working closely with other department heads to create new SOPs to streamline functions and increase sales bandwidth, including AR collection, the creation of a sales Operations team, and a bespoke process to service many key cannabis accounts across the state.
Javier believes passionately in the importance of a “culture of winning” to propel success across whatever organization he leads.
- His teams are deeply engaged and motivated to work hard for him to meet and exceed expectations.
- Javier is a highly effective coach, bringing out the best in his people and empowering them to succeed in their current roles and beyond.
- He loves collaboration and is adept at building camaraderie between teams across all functions of a company.
Javier is a strong team builder who has built 3 sales teams from scratch over his career in wine and spirits.
- He also oversaw 2 reorganizations resulting in substantial revenue growth and profits.

LOOKING FOR:

Permanent

YEARS OF EXPERIENCE:

20

EXPERTISE:

Sales and Retail Management

JavierPassionate Director of Sales skilled in building winning cultures

Relevant Skills

Expertise Summary

More Featured Talent

Willie – Attorney

Ashley – Operations Executive

Helga – Director of Brand Relations

Max – VP of Global Business Development

Lonny – Cultivation Manager

2022 Tri-State Cannabis Salary Guide

2024 Cannabis Industry Salary Guide