JaxonExperienced Director of Events eager to get your brand out there
Executing grassroots marketing campaigns, maximizing brand share, developing field marketing teams
Jaxon is an experienced Field Marketing professional with a demonstrated history of working in the cannabis and food & beverage industries.
He is skilled in product management, product marketing, public speaking, sports marketing, and field marketing strategies for well-known cannabis and energy drink companies.
Along with his professional marketing experience, Jaxon holds a bachelor’s degree focused on International Business from Dickinson State University.
Jaxon is a 2-time TEDx Speaker, certified coach, and experienced Field Marketing Director skilled in development and management of national accounts with a focus on maximizing brand share in regional markets.
Currently the Director of Events & Activations at a cannabis company, Jaxon manages the in-house activation and promotional team and the marketing relationship with a distribution company.
At another cannabis company, Jaxon used his contacts to launch their CBD products into a premier retail convenience store chain and also increased sales 6% through his in-store field marketing campaigns.
He supervised a team of managers executing grassroots marketing campaigns.
As the Director of Field Marketing at a cannabis operator, Jaxon started their entire field marketing program, successfully developing their field marketing representative teams and led a top-performing ambassador program covering local dispensary educational events, industry trade shows, related parties and conventions.
Jaxon started at an energy drink company as employee #12 as part of the core sales team, growing the company from 2,000 stores and $300K in annual sales to 75,000+ stores and $36M in revenue.
He helped launch products in well-known retailers.