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Director of Field Marketing
Product Marketing and Brand Development

JaxonExperienced Director of Events eager to get your brand out there

Relevant Skills

Executing grassroots marketing campaigns, maximizing brand share, developing field marketing teams

Expertise Summary
  • Jaxon is an experienced Field Marketing professional with a demonstrated history of working in the cannabis and food & beverage industries.
    • He is skilled in product management, product marketing, public speaking, sports marketing, and field marketing strategies for well-known cannabis and energy drink companies.
    • Along with his professional marketing experience, Jaxon holds a bachelor’s degree focused on International Business from Dickinson State University.
  • Jaxon is a 2-time TEDx Speaker, certified coach, and experienced Field Marketing Director skilled in development and management of national accounts with a focus on maximizing brand share in regional markets.
  • Currently the Director of Events & Activations at a cannabis company, Jaxon manages the in-house activation and promotional team and the marketing relationship with a distribution company.
  • At another cannabis company, Jaxon used his contacts to launch their CBD products into a premier retail convenience store chain and also increased sales 6% through his in-store field marketing campaigns.
    • He supervised a team of managers executing grassroots marketing campaigns.
  • As the Director of Field Marketing at a cannabis operator, Jaxon started their entire field marketing program, successfully developing their field marketing representative teams and led a top-performing ambassador program covering local dispensary educational events, industry trade shows, related parties and conventions.
  • Jaxon started at an energy drink company as employee #12 as part of the core sales team, growing the company from 2,000 stores and $300K in annual sales to 75,000+ stores and $36M in revenue.
    • He helped launch products in well-known retailers.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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