Jerico is a skilled Director of Wholesale with diverse experience in sales and account management roles within the cannabis, pharmaceutical, and medical industries.
He holds a B.A. in Marketing and Management and has obtained certification in Technical Analysis of Stock & Options Trading.
He has a proven track record of sales success, relationship building, market analysis, and leadership in the cannabis, pharmaceutical, and medical industries.
Jerico began his career in cannabis in 2018 as an Account Executive with a premier cannabis business–then served as the Director of Wholesale, leading a sales team, and achieving sales and financial goals.
He launched a Medical Marijuana Program.
He also developed account-specific promotions and built strong relationships with key accounts, while establishing a training curriculum for the team’s expansion, working closely with them as they learned the process.
In a previous role as a Sales Account Executive at a motorcycle company, he demonstrated proficiency in utilizing Tableau software to assess market trends and uncover sales opportunities.
He established strong client relationships, collaborated with internal teams, and created sales presentations.
He also managed customer expectations, provided training, and contributed to process improvements.
As a Regional Sales Manager at a lab, Jerico managed a sales team, set KPIs, and drove profitable sales growth.
He developed strategic initiatives, implemented training programs, and facilitated presentations for potential customers.