Director of Retail

LOOKING FOR:

Permanent

YEARS OF EXPERIENCE:

15

EXPERTISE:

Retail management and marketing

JohnnyJohnny is an award-winning retail leader with over a decade of experience in traditional and cannabis retail, known for driving sales growth and operational excellence.

Relevant Skills

Opening and managing cannabis retail locations, including full P&L accountability, developing strategic marketing campaigns to boost client engagement and increase repeat traffic, inventory management, purchasing strategies, and sales analytics

Expertise Summary

Johnny is an accomplished and award-winning retail leader with extensive experience in traditional retail.

- He spent the past 5 years in cannabis.

- He has overseen all aspects of running a store from POS implementation and staff hiring and payroll to developing localized marketing strategies.

As the Director of Retail, Johnny opened 3 cannabis retail locations.

- He had full accountability for all P&L budget allocations and led the stores to increase net sales by 200% in 2 years and profit margins of over 55%

At a previous store, Johnny revamped the buying processes by developing purchasing budgets, inventory/sales analytics, and market trend studies to refine the product assortment and saw a reduction in product overstock and expired goods to less than 1%.

Johnny has developed strong strategic marketing campaigns/promotions to boost client engagement, contributing to each of his locations–70-80% of the daily traffic is comprised of returning clients.

Johnny has over a decade of experience managing brick-and-mortar retail and E-commerce for major brands in New York and California.

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