Production & Brand Manager

LOOKING FOR:

Permanent

YEARS OF EXPERIENCE:

15

EXPERTISE:

Comprehensive marketing and sales strategies

LillieProduction & Brand Manager with over a decade of experience

Relevant Skills

Consistently generating 20-50% of the top-line revenue, managing go-to-market and sell-through strategies, improving efficiencies

Expertise Summary

Lillie has been in the California cannabis market since 2000, with 15 years of boutique cannabis production and sales into the 215 market and 8 years of direct-to-market sales with established companies.

- She has been a top performer with various brands, consistently generating 20-50% of the top-line revenue.
- Currently a Strategic Brand Manager for one of the premier cannabis sales and marketing platforms, Lillie is responsible for orchestrating and managing the go-to-market and sell-through strategies of 5 brands, generating up to 20% of the company’s monthly topline portfolio revenue, using pipeline and sales projections, competitive analysis, and market forecasting.

With her Agricultural Management degree from UC Davis, Lillie worked in the commercial greenhouse sector as a Production Manager.

- She was responsible for orchestrating up to 5 production teams and generating over 75,000,000 young plants a year, improving efficiencies by 22% and increasing the employee satisfaction rating by 16%.

For 5 years, Lillie managed her own company, responsible for the vision, strategy, development, implementation, and sales of a product portfolio along-side private and commercial installations.

- She garnered several accolades from premier improvement/remodeling and greenhouse magazines.

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