Site and vendor acquisition, lending negotiations, and TI leasing


Relevant Skills

Revamping SOPs, benefits, and governmental compliance practices, Supervising buildouts, Growing field and corporate staff

Expertise Summary
  • Monroe has an MBA and deep-rooted experience in the cannabis industry, having been a COO with a multi-store retailer/cultivator since the inception of legal adult-use cannabis.
    • His responsibilities include strategic growth, finance, licensing and compliance, operations, human resources, and marketing.
  • During his tenure, Monroe grew the cannabis company from 2 stores and 2 cultivation centers to 10 stores and 4 cultivation centers, including a 40,000 sq/ft state-of-the-art greenhouse.
    • He directly championed revenue increase from $5M to $51M, with a 17.6% net operating margin for 2020.
  • With a background of senior management and consultancy roles with companies varying in size from “mom & pops” to premier subsidiaries, Monroe brought his in-depth experience in site acquisition, vendor acquisition, lending negotiations, and TI leasing to his current role.
    • He supervised buildouts from $400K-$750K per store, a greenhouse budget of $11M, and a new corporate office of $600K.
  • Monroe was fundamental in growing both field staff and corporate staff, ultimately overseeing approximately 350 personnel.
    • This included 7 Directors and Vice Presidents.
  • Monroe is a driver for structure and accountability.
    • He championed the revamp of the company SOPs, benefits, and governmental compliance practices.
    • He is comfortable traveling as needed.

2022 Cannabis Industry Salary Guide

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