PatersonPaterson is a seasoned Sales, Business Development, and Partnerships professional with co-founding experience, specializing in driving new growth levers and maximizing customer ROI.
Relevant Skills
Networking and partnership development, project management, designing and managing licensed cannabis cultivation facilities
Expertise Summary
Paterson is an established Sales/Biz Dev/Partnerships Professional with co-founding experience and a focus on establishing new growth levers and customer ROI.
He is a networking expert with an extensive personal contact list in the cannabis industry.
He is skilled in SAAS sales, pipeline generation/management, and launching new markets.
With a strong project management background, Paterson got his start in cannabis when he co-founded a cannabis operation in a new recreational market.
He designed and managed a 10K sq. ft. indoor licensed cannabis cultivation facility.
He also developed and upheld all systems for production, sales, and inventory management.
Paterson utilized his extensive network in the industry to sell a cannabis Seed-to-Sale ERP system.
He saw an opportunity for strategic growth and developed a formal Partnership Program with 50+ strategic, tech, affiliate, VAR, etc. partners that became a top 2 source of pipeline generation for the company.
Paterson currently works for an accounting optimization and streamlining solution, where he launched and scaled a new cannabis vertical utilizing his personal book of business to establish relationships.