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Sales & Marketing Leader
Developing and growing a company's footprint in the marketplace


Relevant Skills

Creating and implementing sales processes and systems, Building and tracking effective KPIs, Utilizing data analysis

Expertise Summary
  • As a CPG Sales and Marketing Leader with 26 years of experience working in both the cannabis and alcohol beverage industry, Pete has operated in both startup and corporate environments, thriving in both.
    • He currently holds the position of Head of Sales with a cannabis beverage company, overseeing a growing portfolio of cannabis products.
  • Pete obtained extensive knowledge and work experience while managing multiple markets for top global CPG brands within state-run and three-tier systems, working across all channels of trade within strategic retail/national accounts, and the on-premise and off-premise general market.
    • With his most recent position in the cannabis industry, he quickly built relationships with brands, marketing platforms, data source companies, and retailers to develop and grow the company’s footprint in the marketplace.
  • Pete specializes in helping grow organizations to drive revenue through sales planning, creating and implementing meaningful sales processes and systems, pipeline management, building and tracking effective KPIs, utilizing data analysis, promoting cross-functional relationships, category management, incentive programming, and driving continuous improvement.
  • Pete believes that the highest-performing teams are built around a shared purpose, clarity around the impact on the greater good, and keen attention to the development of each individual.
    • With this, Pete has a proven track record of building high-performance teams and new departments that have consistently delivered against the company and departmental goals.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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