RainaMarketing Manager proficient in promoting cannabis brands
Promoting and launching new products and brands, managing professionals in marketing and design, in-office experience coordinating and leveraging networking connections
Raina has 8 years of marketing experience across various industries and 3 years of premium cannabis marketing experience.
From luxury jewelry advertising to premium cannabis CPG packaging and marketing, she has seen a dynamic range of challenges and group dynamics.
Throughout the years, she has learned a great breadth of skills from working in small to medium-sized companies, honing a wide set of responsibilities.
Raina was responsible for launching a cannabis brand in a new state as a fresh brand and new MSO.
She helped launch 30-50 new products and ensured that those new products were represented correctly and compliantly across all digital, packaging, and print assets.
She worked directly with dispensary locations to ensure store displays, online menus, and other promotional materials were met with the utmost professionalism.
Raina has tons of in-office experience, more regularly working behind a desk.
She has handled customer service, educational blog writing, website management, market analytics, creative sales assets, SOP writing, merchandise inception, PR agency collaboration, social media content, agency experience, and so much more.
Raina was promoted by her cannabis company with a raise in pay and a new responsibility to manage a small team, including a Marketing Coordinator and Graphic Designer.
She gained leadership and organization skills from this opportunity by holding bi-weekly meetings for communication and planning purposes and built a keen eye for proofreading and editing others’ work.
Raina enjoys traveling and seeing how the cannabis market has evolved nationally.
She has planned, worked, and attended various cannabis conventions, including Hall of Flowers, Leaflink Live, MJBizCon, Mason Jar Events, etc.
She has also helped plan and coordinate internal B2C events, including a product tasting event and a consumption-friendly holiday party.