RichieA cannabis marketing executive with over two decades of experience

Delivers scalable marketing solutions, builds and optimizes operational functions, inventive brand builder

Richie is a possibility-creating executive who blends brand strategy with digital chops to bring fresh opportunities to consumer companies.

- He is an inventive marketer with experience delivering scalable marketing solutions on a global level, leading growth through progressive integrated marketing and retail solutions.
- He’s an expert strategy developer, builder and optimizer of operational functions based upon best practices, consumer insight, emerging technologies, and a focus on data.

- Also, he is a collaborative, cross-functional team player, passionate about driving a vision, building consensus, and creating success through outstanding execution.

Richie’s expertise includes but is not limited to the following: Brand Marketing, Digital Marketing, Omni-Channel/Retail Marketing, Merchandising, Packaging, Budtender Training, SEO, Paid Search, Online Media, Revenue Growth, Marketing Automation, CRM/Alpine IQ, Influencer Marketing, Content Strategy, Inclusive Leadership, Hiring & Mentoring, Top Marketing Talent, and P&L Management.
Richie co-founded and created a dispensary–he was involved with developing branding from scratch, merchandising, tech stack development and website/ecommerce implementation.
Richie is an inventive brand builder and has experience in the following: rebranding, packaging, and marketing promotions.

- He is an experienced Brand Manager who has led brand management for Fortune 500 companies, startups, and the cannabis industry.

Richie is a best-in-class marketing leader, pairing agency-honed insight with roll-up-your-sleeves corporate focus.

He is a poised executive who leverages agency strategy, customer focus, and industry breadth into transformative corporate marketing vision, focus, execution, and results.

Richie is a nimble, versatile connector of the dots of brand, content, digital, e-commerce and social.

- He is a rare blend of true brand and deep digital expertise, creating novel solutions to engage consumers, drive revenue, improve market share, build brand strength, and propel long-term company growth.

2022 Tri-State Cannabis Salary Guide