Richie is a possibility-creating executive who blends brand strategy with digital chops to bring fresh opportunities to consumer companies.
He is an inventive marketer with experience delivering scalable marketing solutions on a global level, leading growth through progressive integrated marketing and retail solutions.
He’s an expert strategy developer, builder and optimizer of operational functions based upon best practices, consumer insight, emerging technologies, and a focus on data.
Also, he is a collaborative, cross-functional team player, passionate about driving a vision, building consensus, and creating success through outstanding execution.
Richie’s expertise includes but is not limited to the following: Brand Marketing, Digital Marketing, Omni-Channel/Retail Marketing, Merchandising, Packaging, Budtender Training, SEO, Paid Search, Online Media, Revenue Growth, Marketing Automation, CRM/Alpine IQ, Influencer Marketing, Content Strategy, Inclusive Leadership, Hiring & Mentoring, Top Marketing Talent, and P&L Management.
Richie co-founded and created a dispensary–he was involved with developing branding from scratch, merchandising, tech stack development and website/ecommerce implementation.
Richie is an inventive brand builder and has experience in the following: rebranding, packaging, and marketing promotions.
He is an experienced Brand Manager who has led brand management for Fortune 500 companies, startups, and the cannabis industry.
Richie is a best-in-class marketing leader, pairing agency-honed insight with roll-up-your-sleeves corporate focus.
He is a poised executive who leverages agency strategy, customer focus, and industry breadth into transformative corporate marketing vision, focus, execution, and results.
Richie is a nimble, versatile connector of the dots of brand, content, digital, e-commerce and social.
He is a rare blend of true brand and deep digital expertise, creating novel solutions to engage consumers, drive revenue, improve market share, build brand strength, and propel long-term company growth.