Enterprise sales, market expansion, and multi-state operator account management
RobbieRobert is a senior software sales executive and cannabis industry veteran with a proven track record of selling cannabis software solutions across the U.S. and Canada.
Robbie is a senior software Sales Executive and cannabis industry veteran with 5+ years selling cannabis software to clients across the country and Canada.
He has worked with cultivators and distributors across every major market to show them how to properly track, manage, and utilize their inventory with accurate COGS and reporting.
In his most recent position with a cannabis company, Robbie sold a full stack of cultivation management, distribution, POS, payment, and E-Commerce solutions.
As a cross-functional team leader, he focused on expanding dispensary sales across multiple territories, including CO, MD, MI, NYC, OK, Washington DC, NJ, NM, and MT.
He closed enterprise deals with multi-state operators including one with a presence in 4 states.
Robbie was a founding Account Executive for a cannabis POS business where he opened 12 new US states and 5 Canadian provinces ultimately leading to the successful acquisition in 2023.
Although he was selling POS solutions, an important part of his role was to advise his cannabis retail clients on their full tech stack and marketing plans.
He leaned on partners who handled seed-to-distro, robust integrations with state tracking systems, and data warehouses with ERPs like Sage, Acumatica, Looker, Snowflake, and others.