Sales Executive
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
5
EXPERTISE:
Enterprise sales, market expansion, and multi-state operator account management

RobbieRobert is a senior software sales executive and cannabis industry veteran with a proven track record of selling cannabis software solutions across the U.S. and Canada.

Relevant Skills

Cannabis software sales, enterprise sales, cross-functional leadership

Expertise Summary
  • Robbie is a senior software Sales Executive and cannabis industry veteran with 5+ years selling cannabis software to clients across the country and Canada. 
    • He has worked with cultivators and distributors across every major market to show them how to properly track, manage, and utilize their inventory with accurate COGS and reporting. 
  • In his most recent position with a cannabis company, Robbie sold a full stack of cultivation management, distribution, POS, payment, and E-Commerce solutions. 
    • As a cross-functional team leader, he focused on expanding dispensary sales across multiple territories, including CO, MD, MI, NYC, OK, Washington DC, NJ, NM, and MT. 
    • He closed enterprise deals with multi-state operators including one with a presence in 4 states.  
  • Robbie was a founding Account Executive for a cannabis POS business where he opened 12 new US states and 5 Canadian provinces ultimately leading to the successful acquisition in 2023. 
    • Although he was selling POS solutions, an important part of his role was to advise his cannabis retail clients on their full tech stack and marketing plans. 
    • He leaned on partners who handled seed-to-distro, robust integrations with state tracking systems, and data warehouses with ERPs like Sage, Acumatica, Looker, Snowflake, and others.  

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2025 Cannabis Industry Salary Guide

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