RobertoRoberto is a seasoned sales professional with deep experience in the cannabis industry, excelling in both legacy and recreational markets and consistently driving new business growth.

Cannabis sales expertise, business development, trade show specialist

Roberto is an accomplished sales professional with extensive outside sales experience including both the legacy cannabis market prior to recreational legalization and continuing into the recreational market.
- He is a road warrior who thrives on driving new business.
- His tenure brings a wealth of connections in the industry, and he has experience selling all SKUs, including bulk flower, beverages, branded flower, vapes, etc.
Roberto joined a cannabis company to build their sales team, focusing on selling bulk and wholesale flower.
- He successfully expanded the customer base to over 80 dispensaries in Southern California, securing large deals such as signing 7 stores.
Roberto also has extensive experience in trade shows, including working the last three Hall of Flowers events and numerous other cannabis trade shows since 2020.
Roberto is extremely proficient in lead generation and meeting with decision-makers, consistently achieving average sales of around $80,000 monthly in retail doors.

2022 Tri-State Cannabis Salary Guide