RonaldoCOO with extensive experience in the cannabis industry

Leadership skills, logistics expertise, product/brand development

Ronaldo has extensive experience in procurement and leadership roles within Fortune 100 companies with a focus on global perishable and non-perishable sourcing and logistics expertise.
- He has a proven track record in developing procurement strategies, new business, and product/brand development for world-class companies and is an expert in brand, product, and category development.
Ronaldo is a proven leader in the cannabis, bakery, produce, food service, and grocery industries.
- In his most recent role as Chief Operations Officer/General Manager, he oversaw all operational, sales, and executive aspects of one of the most iconic MMJ companies/brands in the history of the cannabis industry.
Ronaldo was responsible for leading all research and development of the cannabis company, including edibles, extracts, and new products.
- As General Manager, he oversaw the day-to-day operations of this vertically integrated, infused cannabis company with an employee base of 30-100 team members and sales between $5M – $13M annually.
Previously, Ronaldo held leadership positions at several big brand-name retail companies.
- His responsibilities in these roles included overseeing purchasing and logistics for a 40-retail store base with annual sales of $200M, developing overall strategies for produce, including category management, product development, promotions, margins, and retail price points, and completing P&L responsibilities.

2022 Tri-State Cannabis Salary Guide