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Chief Marketing Officer
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
5
EXPERTISE:
Marketing and brand development

ScarlettChief Marketing Officer who thrives in fast-paced environments

Relevant Skills

Complex problem solving, developing brands, relaunching brands

Expertise Summary
  • Scarlett, MBA, is a Chief Marketing Officer with 4.5+ years of cannabis experience leading the marketing departments for 2 large multi-state operators.
    • She has developed 2 premier cannabis companies’ brand portfolios and marketing strategies to reach different consumer segments in over 23 states.
    • She enjoys the complexity of the cannabis industry and the challenges of developing consistent products and branding in multiple markets with different regulations.
  • Prior to entering the cannabis industry, Scarlett’s marketing background was in food and beverage consumer products in the U.S. and U.K.
    • She has worked in global public companies and private-equity backed small and mid-size companies, preferring fast-paced environments.
    • She launched products in multiple channels (grocery, club, mass, online, food service and cannabis dispensaries).
  • Her key accomplishments include relaunching a cannabis company’s corporate, product, and retail brands before the IPO and then integrating multiple brands, retail banners, and companies over the next 2 years.
    • She was the first marketing hire at a cannabis company and built the team to support its growth as it scaled to more than 20 states.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market
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2022 Cannabis Industry Salary Guide

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