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VP of Product Development
Innovation, new market entry, and process to scale

Sherry VP of Product Development who increases R&D project success rate

Relevant Skills

Helping companies unlock their potential to scale effectively, Creating a sensory feedback process, Increasing the R&D project success rate

Expertise Summary
  • Sherry is a Vice President of Product Development and Commercialization in the cannabis industry with her PMP (Project Manager Professional) & Six Sigma Black Belt.
    • Having 15+ years of experience in managing cross-functional teams, she helps companies unlock their potential to scale effectively.
    • She built her expertise in leading innovation and new market entry within the spirits, candy, and food sectors, bringing consistent best practices to develop go-to-market strategies that drive revenue and speed to execution.
    • She helps resolve critical needs ranging from process optimization and development, brand/portfolio positioning, innovation pipeline strategy, supply chain issues, demand and inventory management, and expense reduction.
  • Leveraging her expertise in innovation, new market entry, and process to scale, Sherry recently completed a contract with a large MSO to optimize their processes for bringing products to their emerging markets.
  • During Sherry’s time as the VP of Commercialization for a vertically integrated premium cannabis operator, she leveraged her expertise in developing brand and go-to-market strategies to transform the product mix and pricing.
    • The portfolio overhaul delivered 31% gross margin improvement through procurement savings and optimized process engineering and innovation while focusing on quality.
    • The optimized portfolio received the highest industry accolades by sweeping a premier 2020 cannabis contest, including 6 first-place medals.
  • During the height of Covid, Sherry was responsible for leading agency partners and cross-functional teams in the development and launch of a consumer-centric retail experience, resulting in the successful opening of 7 new dispensary locations across 3 states within 1 year.
  • Sherry created a sensory feedback process, increasing the R&D project success rate by 27%, decreasing selection timelines by 55%, and improving cultivation planning efficiency based on time and space constraints.
    • To drive the organization’s M&A strategy and position for sale, she strategized to expedite the launch of organic candy categories leveraging capabilities across 5 internal plants, 1 co-manufacturer, and 2 distribution centers to deliver $53.9M in projected incremental sales in the first year.
  • Sherry oversaw 3 multimillion-dollar brand acquisitions—responsibilities included managing integration teams, providing process training for new team members, and combining product lines and personnel.

2022 Tri-State Cannabis Salary Guide

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2024 Cannabis Industry Salary Guide

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