StaceyExperienced CMO with cannabis brand-building expertise
Brand development, leading the retail experience design, designing complex systems
Stacey is an experienced CMO with CPG and cannabis brand-building expertise with top national brands.
As the CMO of a cannabis company, Stacey built the brand from scratch, guiding the marketing and branding to become a noteworthy and recognizable name in the market.
Stacey worked with another cannabis company to refresh their brand and develop their line extensions into CBD and Living Extracts.
She currently consults with a branding company on brand marketing and the development of brand experiences.
Her marketing and branding work includes a variety of THC and CBD brands.
Stacey has 12+ years of agency-side experience working across all marketing disciplines, including brand development, retail merchandising, digital, PR, social, advertising, trade marketing, and events.
She has 15+ years of experience leading national CPG and retail brands across a variety of categories – herbal supplements, wellness, yogurt, frozen foods, entertainment, and fashion.
Stacey’s retail marketing experience includes household name brands, leading the retail experience design, retail navigation, related selling, merchandising, research, shopper audits, message hierarchy, portfolio optimization, and private label programs.
Within the CPG space, Stacey has packaging and packaging design experience, working with the top brand design and packaging firms in the country and leading freelance brand designers.
She has designed complex systems for 50+ SKUs in the supplements category, wellness, CPG Food/Beverage, and Retail private brand, knowing every aspect of packaging design from the development of the brief to production.