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Product Marketing and Brand Development

StaceyExperienced CMO with cannabis brand-building expertise

Relevant Skills

Brand development, leading the retail experience design, designing complex systems

Expertise Summary
  • Stacey is an experienced CMO with CPG and cannabis brand-building expertise with top national brands.
  • As the CMO of a cannabis company, Stacey built the brand from scratch, guiding the marketing and branding to become a noteworthy and recognizable name in the market.
  • Stacey worked with another cannabis company to refresh their brand and develop their line extensions into CBD and Living Extracts.
    • She currently consults with a branding company on brand marketing and the development of brand experiences.
    • Her marketing and branding work includes a variety of THC and CBD brands.
  • Stacey has 12+ years of agency-side experience working across all marketing disciplines, including brand development, retail merchandising, digital, PR, social, advertising, trade marketing, and events.
    • She has 15+ years of experience leading national CPG and retail brands across a variety of categories – herbal supplements, wellness, yogurt, frozen foods, entertainment, and fashion.
  • Stacey’s retail marketing experience includes household name brands, leading the retail experience design, retail navigation, related selling, merchandising, research, shopper audits, message hierarchy, portfolio optimization, and private label programs.
  • Within the CPG space, Stacey has packaging and packaging design experience, working with the top brand design and packaging firms in the country and leading freelance brand designers.
    • She has designed complex systems for 50+ SKUs in the supplements category, wellness, CPG Food/Beverage, and Retail private brand, knowing every aspect of packaging design from the development of the brief to production.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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