Vicky is a creative, energetic, multifaceted professional with 15+ years of retail, wholesale, marketing, operations, and expansion leadership experience.
She broke into the cannabis industry a little over 4 years ago, bringing her sales and retail expertise into the space.
Vicky’s retail career has progressed from fashion where she led 250+ team members to drive $1B+ in sales, to cannabis where she worked with 3 top tier brands in the industry.
She sold into 500+ accounts while maintaining positive EBIDTA for the past 3 years at the state level as well as national expansion.
One of Vicky’s specialties is mastering customer engagement and loyalty to increase sales and repeat customers.
She created consumer and budtender loyalty programs that engage a ~10K consumer database via Salesforce with updates on community events, dispensary bounce backs, involvement in strain selection, contests, and exclusivity on product drops.