VickyCreative Retail Professional with 15+ years of growing brand loyalty

Customer engagement, increasing customer loyalty, creating innovative strategies

Vicky is a creative, energetic, multifaceted professional with 15+ years of retail, wholesale, marketing, operations, and expansion leadership experience.
- She broke into the cannabis industry a little over 4 years ago, bringing her sales and retail expertise into the space.
Vicky’s retail career has progressed from fashion where she led 250+ team members to drive $1B+ in sales, to cannabis where she worked with 3 top tier brands in the industry.
- She sold into 500+ accounts while maintaining positive EBIDTA for the past 3 years at the state level as well as national expansion.
One of Vicky’s specialties is mastering customer engagement and loyalty to increase sales and repeat customers.
- She created consumer and budtender loyalty programs that engage a ~10K consumer database via Salesforce with updates on community events, dispensary bounce backs, involvement in strain selection, contests, and exclusivity on product drops.

2022 Tri-State Cannabis Salary Guide