Head of Marketing
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
25
EXPERTISE:
Cannabis brands and project management methodologies

Wendy

Relevant Skills

Developing brands, Delivering highest project budget, Overseeing a global digital transformation

Expertise Summary
  • Wendy is a growth-oriented marketing executive with 25+ years of success in multiple industries ranging from tech to cannabis.
  • Wendy served as a founding member of a prominent cannabis company, developing the brand to 47+ global stores at present with explosive growth in revenue, enabling them to be one of the biggest and most recognizable cannabis brands in the world.
  • Wendy managed 7 global teams, 60 partners, and 10 vendors.
    • Her largest budget was $7M and she had the largest team of 43 individuals with 9 directs.
    • She delivered the highest project budget of $2.1M and generated the highest budget of $650M with expertise in different project management methodologies, including the Agile methodology.
  • Wendy also oversaw global digital transformation and a Go-To-Market (GTM) project at a cybersecurity company, administering Year-over-Year (YoY) lead growth of 118% and 173% in bookings.

2022 Cannabis Industry Salary Guide

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