WynnImpressive Creative Director using data to boost creativity

Developing digital asset management systems, utilizing data to inform creative decisions , using design to boost market share

Wynn is an Executive Creative Director with 12+ years of experience.
- She has worked in the cannabis industry for the past 5 years, shepherding 2 of the 3 companies she worked for to #1 in their respective categories.
- In 2022, she boosted the company’s total edible market share to over 30% of all sales.
In her current role, Wynn established an in-house content team, creative process, and digital asset management system.
- With less dependency on outside agencies, her team was able to support company expansion within budget while maintaining the brand’s creative control.
Drawing from her education as an Art major with a minor in Mathematics from Brown University, Wynn utilizes data analytics to inform thoughtful creative direction to deliver against campaign goals and grow social communities.
Wynn has a passion for the plant and believes building communities with a content calendar inclusive of consumer engagement opportunities, education, effective in-store assets, testimonials, and storytelling is pivotal to establishing brand loyalty and growing market share.

2022 Tri-State Cannabis Salary Guide