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Creative Director
Product Marketing and Brand Development

WynnImpressive Creative Director using data to boost creativity

Relevant Skills

Developing digital asset management systems, utilizing data to inform creative decisions , using design to boost market share

Expertise Summary
  • Wynn is an Executive Creative Director with 12+ years of experience.
    • She has worked in the cannabis industry for the past 5 years, shepherding 2 of the 3 companies she worked for to #1 in their respective categories.
    • In 2022, she boosted the company’s total edible market share to over 30% of all sales.
  • In her current role, Wynn established an in-house content team, creative process, and digital asset management system.
    • With less dependency on outside agencies, her team was able to support company expansion within budget while maintaining the brand’s creative control.
  • Drawing from her education as an Art major with a minor in Mathematics from Brown University, Wynn utilizes data analytics to inform thoughtful creative direction to deliver against campaign goals and grow social communities.
  • Wynn has a passion for the plant and believes building communities with a content calendar inclusive of consumer engagement opportunities, education, effective in-store assets, testimonials, and storytelling is pivotal to establishing brand loyalty and growing market share.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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