AlvinRockstar Marketing Professional with multi-million dollar ideas
Relevant Skills
Network of prominent brands, out-of-the-box thinker, highly adaptable
Expertise Summary
Alvin is a Marketing Professional, specifically within the ad sales marketing space across television, digital, and social media, with 16+ years of experience.
He’s garnered tens of millions of dollars in revenue during this time, working on multiple multi-million dollar campaigns from fruition to completion.
He has helped with a television network’s first-ever interactive Emmy win, it’s most significant licensing partnership, and food and beverage-specific campaigns across prominent brands and channels.
As a digital and corporate marketer at a premier digital and print publisher, Alvin led the conversation across multiple teams through a collaborative work environment to build million-dollar proposals, including native, editorial, voice, shopper, high-impact, and social initiatives.
He began his career there one week before the Covid shutdown, where he hit the ground running to learn 50+ ad products and multiple editorial initiatives across 50+ brands specializing in the food, lifestyle, and entertainment spaces.
In the first 3 weeks of January 2022, Alvin’s creative, quick-thinking ability ideated and turned around a never-been-done-before innovative idea in 24 hours living on beverage and culinary staples, which the client loved and purchased on the spot.
This project alone proves his ingenuity and hard work ethic to produce sponsorship opportunities outside the box and move the needle with advertisers in a highly crowded marketplace.
Alvin is a go-getter who has garnered the attention of internal brands and management, as the premier magazine teams have reached out to poach him, proving that he’s a valuable and trusted member.