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VP of Brand Management
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
14
EXPERTISE:
Product Marketing and Brand Development

AnselResult-driven, complex problem-solving VP of cannabis brands

Relevant Skills

Finding creative solutions for complex challenges, lead innovative sales and marketing strategies, launching brands

Expertise Summary
  • Ansel brings extensive executive experience in sales, marketing, brand development, national account management, strategic partnerships, and team building with 4+ years in the cannabis industry and 10+ years in the beverage alcohol sector.
    • He uses his insights, skills, and passion to create, implement, and lead innovative sales and marketing strategies, successfully driving revenue and exceeding goals in highly competitive and regulated industries.
  • Currently, Ansel is responsible for all sales and marketing initiatives for a multi-state cannabis company, including 2 award-winning legacy cannabis brand acquisitions and 7 proprietary brands in 2 states–he is responsible for bringing all brands to market and their P&L.
    • He implements and directs comprehensive sales and marketing strategies, campaigns, and go-to-market tactics for all brands, including sales tools, retail support, digital and social strategy, OOH, PR, content calendar, strategic partnerships, events, and experiential programs.
    • He has a deep understanding of the US cannabis market and is proficient in managing several complex projects concurrently.
  • Ansel owned all sales and marketing responsibilities for 20+ consumer brands at a leading vertically integrated company in the hemp-derived cannabis space.
    • He created a full line of CBD wellness products, secured a licensing contract for an exclusive CBD beverage line, and secured a multi-brand distribution contract for a premier spirits and wine distributor.
    • Additionally, Ansel created 20+ proprietary cannabinoid brands from concept to completion and launched 11 brands in multiple retail channels.
    • He worked closely with the company’s executive leadership (CEO and CFO) to secure over $30M in private investment for the company.
  • Ansel is results-driven, highly adaptable, and committed to finding creative solutions for complex challenges, which is what draws him to the cannabis industry.
    • His experience in successfully leading and driving initiatives make him ideal for owning relationships with top MSOs in cannabis and building national account presentations.

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2022 Tri-State Cannabis Salary Guide

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