ArcherProven Director of Sales with over + years experience.
Management, marketing, training & development
Archer is a seasoned sales professional with a remarkable track record of success in the Wine, Spirits, and Cannabis industries.
Throughout his career, he has excelled in roles where he recruited, mentored, and led high-performing sales teams.
During his tenure at a renowned cannabis company, Archer assumed full responsibility for all sales-related functions.
His accomplishments included personally opening 25 new accounts statewide within the last 90 days.
He expertly managed a team of 22 representatives and undertook the substantial task of rebuilding half of the sales team to meet the demand for top-tier customer service.
He also implemented a new compensation program to attract top talent and authored comprehensive standard operating procedures (SOPs), pricing strategies, quotas, and budgets.
Additionally, he developed monthly sales programs and promotional deals.
Archer’s leadership extended to conducting weekly sales meetings to review quota attainment and upcoming initiatives.
He was instrumental in designing and crafting the brand catalog, menu and establishing a Brand Ambassador division.
He collaborated with an agency on a successful rebranding effort and played a key role in launching a new product brand.
He oversaw the company’s social media and marketing efforts, organized and executed various promotional and social media events, and ensured the smooth implementation of METRC compliance.
Furthermore, he took charge of training and developing new hires while implementing a certification and education training program.
Archer’s team was awarded Team of the Year twice, the most prestigious recognition at the company, indicating their top rankings in quotas and sales volume among a workforce of over 3,000 employees in Southern California.
His individual representatives earned Salesman of the Year honors 3 times and consistently achieved impressive growth rates of 7-10% annually for 9 consecutive years.
Archer possesses a deep understanding of organic and sustainable farming practices, particularly as they relate to producing high-quality cannabis in an outdoor environment.
He recognizes the challenges of leveraging natural elements and fostering a biodiverse garden to ensure exceptional product quality.