DarrenDarren is skilled at spearheading content and advertising initiatives
Marketing, copywriting, web design
Darren has 17 years of experience in copywriting, social media, and web design within the CPG industry, specializing in working with cannabis clients.
Darren joined a content and advertising company that is a household name among Gen-Z and Millennials and is known for generating 2 billion monthly impressions through influencer marketing.
He spearheaded numerous successful cannabis industry marketing campaigns.
Currently, Darren holds over 30 digital marketing certifications, including Google Analytics, Agile Scrum Management, and HubSpot Digital Marketing.
As Social Media Manager at one of the largest vertically integrated cannabis licensees in the US, he achieved 30,000+ Instagram followers in 6 months.
He led the social media efforts for the launch of one of their brands, growing its Instagram following to over 23,000 followers in under 10 months.
Darren was an Associate Product Manager at a popular lifestyle brand and contributed to its growth from 250,000 to 9 million users within a year, culminating in its acquisition by a bigger brand–it surpassed 24 million users.