DarvinCreative Director of Marketing intrigued by innovation in cannabis
Relevant Skills
Leadership & team building, creative problem-solving, driving revenue growth
Expertise Summary
Darvin has been in the cannabis industry for 4+ years and his passion for marketing, innovation, and branding stems from a fascination for business and a need to create.
He is recognized for his strengths in leadership & team building, public speaking, and creativity related to product marketing and problem-solving.
He is willing to relocate or work remotely.
At a premier cannabis business, Darvin directed the studio team on all regional creatives for wholesale campaigns, visual merchandising, product launches, and PR.
He oversaw the data capture specialist implementing new strategies to collect customer contact information.
He was the lead in building the B2C email contact list–it started at 100 and reached 5,000 in the first 3 months using grassroots tactics.
He created and implemented the B2C email communications program and oversaw marketing for brand collaboration programs from the creation of sell.
Darvin was responsible for sheets and toolkits to cross-promotion.
He was the Ordering and Distribution Manager for all printed assets.
At another cannabis company, Darvin directed/oversaw creative, a social media agency, a graphic design agency, communications, events, and digital marketing.
He developed in-house marketing teams and exceeded KPI targets–as a result, sales went 20% over targeted projections for Q1-Q3.
Darvin brings extensive sales and marketing expertise with proficiency in brand management, integrated marketing communications, product innovation, and proven practices to spur revenue growth.
He has strong experience leading multichannel marketing campaigns and market strategies.