Driving revenue and exceeding goals, Finding creative solutions for complex challenges, Creating and executing strategic sales objectives
Eddie brings extensive executive experience in sales, marketing, brand development, strategic partnerships, and team building with 3+ years in the cannabis industry and 10+ years in the alcohol beverage sector.
He uses his insights, skills, and passion to create, implement, and lead innovative sales strategies to successfully drive revenue and exceed goals.
Eddie directly oversees all aspects of sales and marketing for 20+ cannabis brands, including licensing deals with companies co-founded by top-performing athletes.
Eddie is results-driven, highly adaptable, and committed to finding creative solutions for complex challenges, which is what originally drew him to the cannabis industry.
Recognizing the unlimited growth potential of this category, the vast diversity of new and existing consumers, and the wide array of wellness benefits that cannabinoids provide has been particularly satisfying for him. He sees this moment in history as a profound opportunity to lead the industry with quality products, relatable brands, and wide-ranging customer access to education and advocacy.
A natural communicator who brings out the best in everyone on his team, Eddie creates and executes strategic sales objectives with clearly defined goals, incentivized compensation, effective sales tactics and training, and measurable metrics designed to track progress and adapt as needed.
As the leading sales director for an iconic Italian beer brand, he built a team from 6 existing sales reps in 4 markets to a team of 24 highly-motivated sales specialists in 17 focus markets.
He made the company the fastest-growing brand and most profitable beer within the organization’s portfolio.
Eddie’s career has showcased an unwavering commitment to consistently identifying routes to success, no matter what challenges he faces.
Always sharing the win, aligning on long-term vision and objectives, and mentoring his team continue to be Eddie’s most personally rewarding accomplishments.