FarleyInnovative Chief Revenue Officer with 7+ years of experience

Building purchasing processes, cultivating relationships, generating new revenue streams

Farley is an innovative and driven Cannabis Executive and Chief Revenue Officer with 7+ years of experience in regulated markets overseeing operations in all sectors.
- He has managed vertically-integrated companies with up to 7 licenses while taking on full P&L responsibility, facility design, brand & product development, retail operations, delivery & distribution, wholesale, supply-chain management, SOP development, and compliance.
- He cultivated and built productive relationships that generated $1.5M monthly on average at the retail level.
Farley devised and built purchasing processes that maintained a >55% profit margin and reduced the cost of goods sold by >20% annually at the retail level.
Farley also developed vertical strategies that generated new revenue streams at wholesale/retail levels, producing a top-line revenue increase of 100-250% YoY.
Farley formulated and implemented processes at the store level that boosted monthly profit margins by 566% within only 6 months.
- He spearheaded strategic initiatives that maintained and realized a bottom-line profit margin of 25%.

2022 Tri-State Cannabis Salary Guide