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Chief Revenue Officer
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
7
EXPERTISE:
Sales and Retail Management

FarleyInnovative Chief Revenue Officer with 7+ years of experience

Relevant Skills

Building purchasing processes, cultivating relationships, generating new revenue streams

Expertise Summary
  • Farley is an innovative and driven Cannabis Executive and Chief Revenue Officer with 7+ years of experience in regulated markets overseeing operations in all sectors.
    • He has managed vertically-integrated companies with up to 7 licenses while taking on full P&L responsibility, facility design, brand & product development, retail operations, delivery & distribution, wholesale, supply-chain management, SOP development, and compliance.
    • He cultivated and built productive relationships that generated $1.5M monthly on average at the retail level.
  • Farley devised and built purchasing processes that maintained a >55% profit margin and reduced the cost of goods sold by >20% annually at the retail level.
  • Farley also developed vertical strategies that generated new revenue streams at wholesale/retail levels, producing a top-line revenue increase of 100-250% YoY.
  • Farley formulated and implemented processes at the store level that boosted monthly profit margins by 566% within only 6 months.
    • He spearheaded strategic initiatives that maintained and realized a bottom-line profit margin of 25%.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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