FrancesMarketing cannabis talent that develops ROI-generating programs

Relevant Skills

Restructuring process to focus on consumer engagement, Developing a multicultural strategy , Executing, delivering, and developing sales growth

Expertise Summary

Frances is an energetic Marketing Executive who led the development of strategies in various industries, including the cannabis industry.
As VP of Brand and Marketing for a vertically integrated cannabis company in Massachusetts, she built a system that transformed digital engagement and advertising.
- Frances restructured the process to be more agile and focused on building consumer engagement with more storytelling and personalization.
  - In 6 months, the company grew its customer database from 16,000 to 47,000+ (a 340% increase in record time).
She reshaped the marketing organization and designed a marketing strategy focused on ROI-generating programs led by consumer insights.
Frances successfully negotiated the first-ever 3-year stadium advertising and promotional sponsorship deal for a cannabis brand.
Frances was also a Director of Global Brand Strategy and Marketing for a multinational toy and board game company.
- Her job was to bring smiles to children everywhere, promoting their most iconic brands.
- She also developed a multicultural strategy to raise incremental sales by $1 billion in 5 years which was presented to the C-suite and quickly implemented.
As the Head of Marketing and Innovation for a premier beer company, she was instrumental in launching a pivotal campaign.
- This hugely successful campaign led to the drastic positioning shift from “your father’s beer” to “the cool beer to be seen with.”
- Also, she was instrumental in securing a multi-year international sponsorship, bringing hundreds of consumers to one of the world’s most popular festivals.
- She also developed, executed, and delivered 30% sales growth.

LOOKING FOR:

Permanent

YEARS OF EXPERIENCE:

8

EXPERTISE:

Digital engagement, advertising, and ROI generating programs

FrancesMarketing cannabis talent that develops ROI-generating programs

Relevant Skills

Expertise Summary

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